CHART in the COMMUNITY, Fri. Jan. 17, 2020 11:45am – 1:30pm, Chart Publisher Casey Tennyson spoke on “How to Apply Advertising / Marketing Concepts to Book Sales” at Palm Beach Writers Group luncheon, Chesterfield Hotel Pavilion Room, RSVPs closed / event was sold out, $40 cash only
Casey presented to PBWG in September 2015 on “Successful Synergy, Promotion through Creative Collaboration.” “Book Promotion through Creative Collaboration” Author Casey Tennyson showed how through collaboration with other people and organizations, you can create extra publicity, awareness and sales. Tennyson shared how she orchestrated projects with other creative people for mutually beneficial promotion. Tennyson wrote short books. She then collaborated with artists to illustrate the book, a composer to create a song about the book, a dancer to choreograph a dance to the song, then a filmmaker to create a film about the creative process. The three creative projects and the participants became the content for Chart magazine for several issues. She gave examples of creative collaboration for authors attending the meeting specific for their books and topics. An article on the authors and their tips for new authors is posted below.
One of the PBWG founders, Marcia Kay Chellis, passed in December 2019. A tribute to her heartfelt contributions and encouragement to the writers in Palm Beach is forthcoming.